On this page
- ActiveCampaign vs Klaviyo at a glance
- Feature-by-feature checklist
- ActiveCampaign and Klaviyo in short: what we like and what we don't
- What each costs
- Automation builder
- Ecommerce data and segmentation
- CRM and sales
- Channels
- Reporting
- Ease of use and support
- Who should choose which
- A third option: DoubleScale
- So, which should you choose?
- Questions people ask
- More head-to-head comparisons
ActiveCampaign and Klaviyo both sell powerful automation, but they start from different places. ActiveCampaign is a general marketing automation platform with a sales CRM, used by service businesses, SaaS and B2B as well as stores. Klaviyo is built around ecommerce data: orders, products and browsing power its segments, flows and predictions.
Prices were checked on October 20, 2026.
Editor’s note: On WordPress or WooCommerce? We also cover DoubleScale, with automation and a CRM inside WordPress for a flat price. We include it as a third option because many readers comparing ActiveCampaign and Klaviyo run their business on WordPress. Every price for the two brands comes from their own pricing pages.
Pick ActiveCampaign if you need deep automation across email, a sales CRM and lead scoring for any kind of business.
Pick Klaviyo if you run an online store and want ecommerce segmentation, predictive analytics and store-driven flows.
ActiveCampaign vs Klaviyo at a glance
| ActiveCampaign | Klaviyo | DoubleScale | |
|---|---|---|---|
| Built for | Any business; strong in B2B and services | Online stores | Businesses on WordPress |
| Free plan | No (trial) | 250 profiles, 500 sends/mo | Free plugin |
| Paid from | $15/mo yearly (1,000 contacts) | Email $20/mo (500 profiles) | $99/yr per site |
| At 10,000 contacts | Starter $149, Plus $189/mo yearly | About $150/mo | $99/yr + sending |
| CRM | Sales CRM and lead scoring | Customer profiles, no sales pipeline | Full CRM with pipelines (Pro) |
Vendor pricing pages, October 20, 2026.
Feature-by-feature checklist
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Free plan | — | 250 profiles |
| Visual automation builder | ✓ | ✓ |
| Goals in automations | ✓ | — |
| Site and event tracking | ✓ | ✓ |
| Predictive ecommerce analytics | — | ✓ |
| Sales CRM and pipelines | Plus and up | — |
| Lead and deal scoring | Plus and up | — |
| SMS | ✓ | ✓ |
| Mobile app push | — | ✓ |
| Landing pages | Plus and up | — |
| Integrations | 900+ | 350+ |
ActiveCampaign and Klaviyo in short: what we like and what we don't
ActiveCampaign
Pros
- Most flexible automation builder
- Built-in sales CRM
- Works for any business type
- 900+ integrations
Cons
- No free plan
- CRM and landing pages need Plus
- Less ecommerce depth
Klaviyo
Pros
- Built on store data
- Predictive analytics
- Revenue reporting and benchmarks
- Free plan to start
Cons
- No sales pipeline
- Costs grow with active profiles
- Less suited to B2B journeys
What each costs
ActiveCampaign (billed yearly): at 1,000 contacts Starter $15, Plus $49, Pro $79, Enterprise $145 a month; at 2,500 contacts $39, $95, $149 and $255; at 10,000 contacts $149, $189, $375 and $589.
Klaviyo is free for 250 active profiles; the Email plan is $20 a month for 500 profiles, about $60 at 2,500 and $150 at 10,000 according to 2026 pricing guides that match its estimator.
| Contacts | ActiveCampaign Plus | ActiveCampaign Pro | Klaviyo Email |
|---|---|---|---|
| 2,500 | $95/mo | $149/mo | About $60/mo |
| 10,000 | $189/mo | $375/mo | About $150/mo |
ActiveCampaign billed yearly; Klaviyo monthly.
ActiveCampaign Plus or Pro unlock most automation and CRM features.
Our take: Klaviyo has the edge.
Automation builder
Both are known for automation, but they are tuned for different businesses.
ActiveCampaign
ActiveCampaign’s builder is one of the most flexible available: trigger on form submissions, tags, site visits, link clicks, deal changes, custom events or dates; branch with if/else on almost any condition; add goals that let contacts jump ahead when they convert; split-test paths; and update CRM deals inside the same automation. It suits long B2B nurtures, course launches, onboarding and service businesses.
Klaviyo
Klaviyo flows are built around ecommerce events: placed order, started checkout, viewed product, fulfilled order, back in stock, price drop. Conditional splits use store and profile data, and messages can be A/B tested. For store marketing, its triggers are richer; for non-ecommerce journeys, they are more limited.
Our take: ActiveCampaign has the edge for general automation.
Ecommerce data and segmentation
Klaviyo is built on store data, with predictive analytics such as expected next order date, churn risk and customer lifetime value, plus product feeds for dynamic recommendations. ActiveCampaign connects to Shopify, WooCommerce and BigCommerce and supports abandoned-cart and purchase automations, but its ecommerce data is a layer on top of a general platform rather than the core of it.
Our take: Klaviyo has the edge.
Looking elsewhere?See also Klaviyo alternatives for WooCommerce.
CRM and sales
ActiveCampaign includes a sales CRM with pipelines, deal stages, tasks and deal scoring on Plus and above, and sales automation on Pro and Enterprise. Sales and marketing share one contact record, which is valuable for B2B. Klaviyo has rich customer profiles but no sales pipeline, because store customers rarely need one.
Our take: ActiveCampaign has the edge.
Looking elsewhere?See ActiveCampaign alternatives and ActiveCampaign vs Mailchimp.
Channels
Both send email and SMS. Klaviyo adds mobile app push, WhatsApp in supported regions and a reviews product. ActiveCampaign adds site messages, conditional content and predictive sending on Pro, and connects to many tools through its 900-plus integrations.
Our take: the two are evenly matched here, so this should not decide your choice.
Reporting
Klaviyo reports attributed revenue per flow and campaign, cohorts and benchmarks against similar stores. ActiveCampaign reports on campaigns, automations, goals, contact trends and, on Plus and above, deals and pipeline, with attribution on higher plans.
Our take: Klaviyo has the edge for stores; ActiveCampaign for B2B.
Ease of use and support
Both have a learning curve. ActiveCampaign offers chat and email support on all plans, free migrations on many plans and a large template library of automation recipes. Klaviyo offers email support on paid plans, chat for larger accounts, and a big partner network of agencies.
Our take: ActiveCampaign has the edge.
Who should choose which
Choose ActiveCampaign if
- You sell services, software or B2B
- You want marketing and a sales CRM together
- You need complex non-ecommerce journeys
Choose Klaviyo if
- You run an online store
- You want predictive customer metrics
- Email and SMS revenue reporting matters most
Runs your entire business
A third option: DoubleScale
If your website or store runs on WordPress, DoubleScale sends unlimited email campaigns to unlimited contacts, with WooCommerce automations, SMS and WhatsApp, for one flat price per site.
You connect your own sending provider (Amazon SES costs about $0.10 per 1,000 emails). The free plugin includes the drag-and-drop builder, segments, tracking and visual automations; paid plans (from $99 a year per site) unlock all 32 automation triggers, abandoned cart recovery, email sequences, lead scoring, SMS and WhatsApp.
Modular by design. Turn on only the modules you need from one Control Modules panel; everything else stays out of your way.
- Email campaigns
- Automations
- Sales pipelines
- Proposals & invoices
- Contracts
- Booking
- Helpdesk
- Forms
- Projects
- Tasks
Free on WordPress.org · Unlimited contacts · Pro from $99/yr per site
DoubleScale is the better pick if…
- Your list is growing and per-contact pricing hurts.
- You want email, SMS and WhatsApp in one workflow.
- You want subscribers on the same record as orders and tickets.
Stick with the big platforms if…
- You do not want to set up a sending provider.
- You rely on A/B testing or predictive analytics.
- Your store does not run on WordPress.
See also DoubleScale automations.
Disclosure: we make DoubleScale. The screens above are real, and every price for the other tools comes from their own pricing pages.
So, which should you choose?
| Your situation | Choose |
|---|---|
| B2B, services or SaaS with a sales team | ActiveCampaign |
| Online store driven by email and SMS | Klaviyo |
| Deepest automation logic | ActiveCampaign |
| Predictive ecommerce analytics | Klaviyo |
| Business on WordPress, flat price | DoubleScale |
How we compared: every price was read on the vendor’s own pricing page on October 20, 2026 (USD). Klaviyo prices above 500 profiles come from 2026 pricing guides that match its estimator. Prices change often, so check the vendor’s page before you buy.
Questions people ask
Is ActiveCampaign better than Klaviyo?
For general marketing automation and sales CRM, yes. For ecommerce stores, Klaviyo’s data and segmentation usually win.
Which is cheaper?
At 10,000 contacts, Klaviyo Email is about $150 a month against $189 for ActiveCampaign Plus billed yearly.
Does ActiveCampaign have a free plan?
No; Klaviyo is free for 250 active profiles.
Can either replace a CRM?
ActiveCampaign includes a sales CRM; Klaviyo does not have a sales pipeline.
More head-to-head comparisons
- ActiveCampaign vs Mailchimp
- Mailchimp vs MailerLite
- Klaviyo vs Mailchimp
- Klaviyo vs Omnisend
- Omnisend vs Mailchimp
- Brevo vs Mailchimp
- ActiveCampaign vs MailerLite
Workflows, sequences, lead scoring and pipelines with unlimited contacts.
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Mohamed Magdy, Founder & CEO, DoubleScale
Mohamed Magdy is the founder and CEO of DoubleScale, the all-in-one CRM for WordPress. He writes about CRM, email marketing and automation for WordPress businesses.
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