Omnisend vs Mailchimp (2026): Which Is Better for an Online Store?

Mailchimp is the email tool most businesses start with; Omnisend was built specifically for online stores. Both send newsletters and abandoned-cart emails, but Omnisend puts ecommerce automation and SMS at the centre, while Mailchimp covers a broader range of businesses.

Here is how they compare for a store. Prices were checked on October 20, 2026.

Editor’s note: Selling on WooCommerce? We also cover DoubleScale, which runs store automations inside WordPress for a flat price. We include it as a third option because many readers comparing Omnisend and Mailchimp run their business on WordPress. Every price for the two brands comes from their own pricing pages.

Omnisend vs Mailchimp at a glance

Vendor pricing pages, October 20, 2026.

Feature-by-feature checklist

Omnisend and Mailchimp in short: what we like and what we don't

What each costs

Omnisend Standard costs $16 a month at 500 contacts, $44 at 2,500 and $132 at 10,000; Pro costs $59 up to 2,500 and $150 at 10,000, with unlimited emails.

Mailchimp Essentials costs $13 a month at 500 contacts, $45 at 2,500 and $110 at 10,000; Standard costs $20, $60 and $135; Premium starts at $350. New customers currently get 50% off for 12 months.

Per month, monthly billing, before promotions.

Omnisend Pro$1,800

Mailchimp Standard$1,620

Omnisend Standard$1,584

DoubleScale + Amazon SES$147

Close on price; the difference is ecommerce depth.

Our take: the two are evenly matched here, so this should not decide your choice.

Ecommerce automations

Both platforms send abandoned-cart and post-purchase emails, but they start from different points.

Omnisend

Omnisend was built for stores. Workflows for welcome, abandoned cart, browse and product abandonment, order and shipping confirmation, cross-sell, birthdays and win-back come ready to switch on, with messages already written. Email, SMS and web push can sit in the same workflow, and product recommendations are based on what each shopper viewed or bought.

Mailchimp

Mailchimp’s Customer Journey builder covers welcome, abandoned cart and product follow-up flows, with more branching and ecommerce triggers on Standard and above. It connects to Shopify, WooCommerce and other platforms, but store data is less central to the product than it is in Omnisend.

Our take: Omnisend has the edge.

Newsletters, editor and templates

Mailchimp’s editor, template library and content tools are some of the most polished available, with AI-assisted copy, a Content Optimizer and a creative assistant that builds on-brand designs. Omnisend’s editor is clean and fast, with product picker blocks and discount codes built in, but fewer non-ecommerce templates. If much of your email is newsletters, editorial or events, Mailchimp feels more at home.

Our take: Mailchimp has the edge.

Looking elsewhere?Leaving Mailchimp? See Mailchimp alternatives and Klaviyo vs Mailchimp.

Segmentation

Omnisend segments on shopping behaviour out of the box: purchase count, last order, products viewed, average order value, discount usage. Mailchimp offers pre-built segments, tags and groups, predictive demographics and purchase-likelihood scores on Standard and above, and advanced segment logic on Premium.

Our take: Omnisend has the edge for store data; Mailchimp Premium for advanced logic.

SMS and other channels

Omnisend includes SMS with per-message pricing from about $0.007 in the US, plus web push notifications, managed in the same automations. Mailchimp’s SMS is a paid add-on available in a limited set of countries, and it does not offer web push.

Our take: Omnisend has the edge.

Landing pages, forms and websites

Mailchimp includes landing pages, sign-up forms, surveys and a simple website builder. Omnisend offers popups, sign-up boxes, landing pages and gamified forms such as Wheel of Fortune and scratch cards, designed to grow store lists quickly.

Our take: the two are evenly matched here, so this should not decide your choice.

Reporting and support

Both report revenue per campaign and automation. Mailchimp adds comparative reports, surveys and audience insights on higher plans. Omnisend offers 24/7 email and live chat support on all plans; Mailchimp provides email and chat support on paid plans, with phone support on Premium.

Our take: Omnisend has the edge for support.

Who should choose which

Choose Omnisend if

• You run an online store
• You want SMS in your flows
• You want ready-made ecommerce automations

Choose Mailchimp if

• Your email is mostly newsletters or content
• You want the most familiar tool
• You need surveys or a simple website

Runs your entire business

A third option: DoubleScale

If your website or store runs on WordPress, DoubleScale sends unlimited email campaigns to unlimited contacts, with WooCommerce automations, SMS and WhatsApp, for one flat price per site.

You connect your own sending provider (Amazon SES costs about $0.10 per 1,000 emails). The free plugin includes the drag-and-drop builder, segments, tracking and visual automations; paid plans (from $99 a year per site) unlock all 32 automation triggers, abandoned cart recovery, email sequences, lead scoring, SMS and WhatsApp.

Modular by design. Turn on only the modules you need from one Control Modules panel; everything else stays out of your way.

• Email campaigns
• Automations
• Sales pipelines
• Proposals & invoices
• Contracts
• Booking
• Helpdesk
• Forms
• Projects
• Tasks

Email builderSales pipelineAutomationsContact timelineBooking calendar

Get DoubleScale freeExplore every feature →

Free on WordPress.org · Unlimited contacts · Pro from $99/yr per site

DoubleScale is the better pick if…

• Your list is growing and per-contact pricing hurts.
• You want email, SMS and WhatsApp in one workflow.
• You want subscribers on the same record as orders and tickets.

Stick with the big platforms if…

• You do not want to set up a sending provider.
• You rely on A/B testing or predictive analytics.
• Your store does not run on WordPress.

See also WooCommerce abandoned cart recovery and DoubleScale vs Mailchimp.

Disclosure: we make DoubleScale. The screens above are real, and every price for the other tools comes from their own pricing pages.

So, which should you choose?

How we compared: every price was read on the vendor’s own pricing page on October 20, 2026 (USD). Prices change often, so check the vendor’s page before you buy.

Questions people ask

Is Omnisend better than Mailchimp for ecommerce?

For most online stores, yes: its automations, product recommendations and SMS are built for ecommerce.

Which is cheaper?

They are close: at 10,000 contacts, Mailchimp Essentials is $110 a month and Omnisend Standard $132; Omnisend Pro at $150 adds unlimited emails.

Do both have free plans?

Yes: 250 contacts and 500 emails a month on each.

Which works with WooCommerce?

Both, through integrations. DoubleScale runs WooCommerce automations inside WordPress without a sync.

More head-to-head comparisons

• ActiveCampaign vs Mailchimp
• Mailchimp vs MailerLite
• Klaviyo vs Mailchimp
• Klaviyo vs Omnisend
• ActiveCampaign vs Klaviyo
• Brevo vs Mailchimp
• ActiveCampaign vs MailerLite