Keap (formerly Infusionsoft) is powerful but notoriously complex and starts at $299/month. For small businesses, much simpler and cheaper alternatives now exist, especially for WordPress-based businesses.
6 Best Keap Alternatives
1. DoubleScale Pro (Best All-in-One for WordPress)
DoubleScale Pro covers every core Keap use case — contacts, email automation, pipeline, booking, helpdesk, invoices, and proposals — all inside WordPress at a fraction of the cost. Data lives on your own server. Pricing is a flat annual fee, not per-contact.
Keap features covered: contact management with custom fields and tags, visual automation builder with conditional branching, multi-channel actions (email, SMS, WhatsApp), sales pipeline, appointment booking with calendar sync, invoice and proposal generation, WooCommerce integration, form integrations, SMTP management.
2. ActiveCampaign
Comparable automation depth to Keap at lower starting prices. From $29/month for basic, $49/month for full CRM plus automation. SaaS.
3. Ontraport
Closest direct Keap competitor. All-in-one CRM plus marketing automation. From $79/month. Gentler learning curve than Keap.
4. HubSpot
Free tier covers contacts, pipeline, and basic email. Starter plan $50/month covers automation. Much more affordable than Keap for equivalent features.
5. GoHighLevel
White-label CRM platform for agencies. Covers CRM, email, SMS, funnels, and calendars. From $97/month for unlimited clients.
6. Groundhogg
Self-hosted WordPress CRM with a funnel builder mirroring Keap campaign builder concepts. More affordable; extensions add full feature parity.
See doublescale.io/pricing for DoubleScale Pro plans.
Mohamed Magdy, Founder & CEO, DoubleScale
Mohamed Magdy is the founder and CEO of DoubleScale, the all-in-one CRM for WordPress. He writes about CRM, email marketing and automation for WordPress businesses.
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