Contacts control which emails they receive from the preference page linked in every campaign email. DoubleScale honours their choices automatically, so you never send to someone who opted out.
What contacts can choose
- Per list: stay subscribed to some lists and leave others. The contact stays subscribed to email overall.
- Unsubscribe from all emails (global opt-out): the contact is unsubscribed from email and from every list they belong to, so no list can keep emailing them. A global opt-out always outranks individual list choices.
Channels are separate
Email, SMS and WhatsApp each have their own subscription status. An SMS or WhatsApp opt-out (for example a STOP reply) does not change the contact’s email lists, and an email opt-out does not stop SMS or WhatsApp.
Unsubscribe links in emails
- Every campaign email includes an unsubscribe link and a one-click List-Unsubscribe header, which Gmail and Yahoo require for bulk senders.
- If your email already contains its own unsubscribe link, DoubleScale does not add a second footer.
- Unsubscribed contacts are skipped automatically by campaigns and automations.
See who unsubscribed and why
Each campaign’s Unsubscribes list shows the contact, the channel and the reason they gave, and opens the contact’s profile in one click. See Managing campaigns.